A phrase coined by noagendashow.com that if you enjoy their podcast that you should donate to show you had received value from it. They are truly committed to this idea by taking no advertising. This allows them to put their audience first and to not suffer from pressure from the opinions of advertisers or to fall into complacency because of a secure income. It’s not easy and some weeks they get more donations than others but its a good signal to let them know if they are doing something right or wrong making them accountable to their audience.
I have the same view in my work. It’s clear when the clients feel that they are getting value because the accounts grow and there are more opportunities. It’s also clear when clients don’t see value they go looking elsewhere for cheaper or more innovative competitors.
The objective is clear to me, focus on what clients value and they will give you what you value.
Value for Value